We are looking for Seo specialist can Analyzing, updating and changing the websites so that they can be improved and shown in pure engines, and this means increasing the traffic of the site due to the site appearing in the initial search results for those engines
Responsibilities & required
Perform all required tests, collect and analyze data and results, and identify trends and insights to maximize the return on investment in paid search campaigns
Tracking, reporting, and analyzing site analytics, PPC initiatives, and campaigns
Manage campaign expenses, stay in the budget, estimate monthly costs, and reconcile differences.
Improve copies and landing pages for search engine marketing
Ongoing keyword discovery performance, expansion, and improvement
Search and implement search engine optimization
Actively search and analyze competing ad links in the same field
Develop and implement a link-building strategy
Work with the development team to ensure that best practices in properly improving search engines are implemented on newly developed code
Work with editorial and marketing teams to drive SEO content creation and content programming
Recommend changes in website structure, content, connectivity, and other factors to improve SEO placements for targeted keywords.
Skills & qualifications
Proven SEO experience
Demonstrated the experience of managing PPC campaigns across Google, Yahoo, and Bing.
A strong understanding of performance, marketing, conversion, and acquisition of online customers
In-depth experience with site analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
Experiment with bid management tools (for example, click equations, Marin, ken shaw, search ignite)
Experiment with A/B and multivariate trials
Find out all the rating factors and search engine algorithms
Updated with the latest trends and best practices in SEO and SEM