SEO Specialist

Job Summary

We are looking for Seo specialist can Analyzing, updating and changing the websites so that they can be improved and shown in pure engines, and this means increasing the traffic of the site due to the site appearing in the initial search results for those engines

Responsibilities & required

  • Perform all required tests, collect and analyze data and results, and identify trends and insights to maximize the return on investment in paid search campaigns
  • Tracking, reporting, and analyzing site analytics, PPC initiatives, and campaigns
  • Manage campaign expenses, stay in the budget, estimate monthly costs, and reconcile differences.
  • Improve copies and landing pages for search engine marketing
  • Ongoing keyword discovery performance, expansion, and improvement
  • Search and implement search engine optimization
  • Actively search and analyze competing ad links in the same field
  • Develop and implement a link-building strategy
  • Work with the development team to ensure that best practices in properly improving search engines are implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO content creation and content programming
  • Recommend changes in website structure, content, connectivity, and other factors to improve SEO placements for targeted keywords.

Skills & qualifications

  • Proven SEO experience
  • Demonstrated the experience of managing PPC campaigns across Google, Yahoo, and Bing.
  • A strong understanding of performance, marketing, conversion, and acquisition of online customers
  • In-depth experience with site analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
  • Experiment with bid management tools (for example, click equations, Marin, ken shaw, search ignite)
  • Experiment with A/B and multivariate trials
  • Work knowledge of HTML, CSS, JavaScript development and limitations
  • Find out all the rating factors and search engine algorithms
  • Updated with the latest trends and best practices in SEO and SEM