Digital Marketing Manager
Job Summary
We are looking for a digital marketing manager who can be responsible for developing and supervising marketing plans through social media, it must be creative and persistent to reach the best results, especially since there are many competitors on those platforms to be about implementing projects and advertising campaigns and achieving their goals with confidence and mastery.
Responsibilities & required
- Planning and implementing all digital marketing, including SEO/SEM, marketing database, email, social media, and advertising campaigns
- Plan, construct and keep up our social media presence
- Measure and report the performance of all digital marketing campaigns, and assess targets (ROI and KPIs)
- Identify trends and visions, improve spending and performance based on visions
- Develop new and innovative growth strategies
- Planning, implementing and measuring experiments and conversion tests
- Collaborate with internal teams to create landing pages and
- improve the user experience
- Take full advantage of the powerful analytical capability to evaluate the end-to-end customer experience across multiple channels and customer contact points
- Tool conversion points and user track optimize
- Cooperation with agencies and other vendor partners
- Evaluation of emerging technologies. Provide intellectual leadership and adoption perspective where appropriate
Skills & qualifications
- Bachelor’s degree/master’s degree in marketing or related field
- Proven business experience in digital marketing
- Leading clear experience and SEO/SEM management, marketing database, email, social media.
- High creativity with experience in identifying target audiences and developing digital campaigns that participate, teach and motivate
- Experience in improving landing pages and user paths
- Experiment with A/B and multivariate trials
- Solid knowledge of site analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
- Know the work of advertising service tools (e.g., DART, Atlas)
- Experience setting up and improving Google AdWords campaigns
- Work knowledge of HTML, CSS, JavaScript development and limitations
- Strong analytical skills and data-driven thinking
- Updated with the latest trends and best practices in online marketing and measurement